How to Write a Summary of an Article? Air Asia essay The micro and macro environment both have different factors. The Micro environmental factors include: Macro factors include Demographic, natural, technological, cultural, political and economic factors.
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See this page for a full list of Informative Speech Topics for Business. Communication How deaf people talk with emotion. The differences between male and female communication.Published: Mon, 5 Dec Air Asia is an airline which was established in and started its operations on 18 November On 2 December , the heavily indebted airline was purchased by former Time Warner executive, Tony Fernandes’s company, Tune Air Sdn Bhd for the token sum of .
In aim of this essay is to presenting the background of the AirAsia Airline and the differences culture of the country that chosen (Nigeria) to expand the market by AirAsia Airline with the used of the international marketing mix that contain either standardisation or adaptation.
AirAsia is a pioneer of low-cost flights in Asia, and was also the first airline in the region to implement fully ticketless travel.
Its main base is the Low-Cost Carrier Terminal . To recap, the main marketing challenge facing AirAsia at the moment is the intense competition that exist in the low cost airline industry. The strategies that AirAsia can implement to remain competitive are two pronged, to tap into the Asian middle income class and focus on the corporate businesses.
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