Lenovo advertisement analysis

History[ edit ] Founding and early history[ edit ] Liu Chuanzhi founded Lenovo on 1 November with a group of ten engineers in Beijing withyuan. Eleven people, the entirety of the initial staff, attended. Each of the founders was a middle-aged member of the Institute of Computing Technology attached to the Chinese Academy of Sciences. The group rebuilt itself within a year by conducting quality checks on computers for new buyers.

Lenovo advertisement analysis

However, not all of them reach their targets and are as effective as expected.

Lenovo advertisement analysis

It is because to persuade your audience is not so easy and only if your ad has the right Lenovo advertisement analysis of appeal, it will reach its target. To create appeal, ads use rhetoric and the rhetoric and its appeal can be strong or weak.

A good advertisement has a strong rhetorical appeal. It has ethos, pathos and logos. Apart from being appealing to the eyes, ads must also appeal to the other senses. Effective ads connect with the hearts of the audience. They do not just use logos or the logical appeal but also ethos and pathos.


Nike is known to make one of the most interesting ads whose theme is mostly energy, courage and dreams. These ads are designed to appeal to people interested in sports.

However, they appeal to a broader target audience and the reason is their use of creativity and imagination. Nike advertisements even if they primarily target sports lovers celebrate aspirations and victory.

This is why they are loved by a larger audience. This is the analysis of a Nike ad released two months ago.

Lenovo advertisement analysis

Nike is a brand of sports shoes and apparel. The brand is well known around the world by its logo and brand name. The swoosh logo easily posts it apart from the competition. Being among the best known brands in sports fashion, Nike competes with Adidas, Under Armour and Puma.

While it has built a great brand image, the brand still invests a lot in marketing and advertising. It brings special creativity to its ads so as to make them shine.

Outstanding ads rely on creativity and are made to strike the right chord with the audience. This ad like most other advertisements by Nike is also based on the theme of energy and dreams.

Most of the Nike ads are about pushing the line, about dreaming and achieving. Sports are all about energy and courage and this fact is known to millions of sports fans all around the world.

Whenever, it is an advertisement by Nike, the themes are bound to be related to energy, courage and enthusiasm. The ad starts with a kid watching others play basketball. He is standing by a basketball court where some other kids — teenagers above his age — are playing.

The dream sequence continues and passes through stages. From there it reaches a training court. Teenagers are practicing in the court.Rhetorical Analysis of a Nike Ad Nike ads are designed to appeal to people interested in sports.

However, they appeal to a broader target audience and the reason is their use of creativity and imagination. Home - Welcome to Lenovo - Lenovo's start experience including trending news, entertainment, sports, videos, personalized content, web searches, and much more.

Apr 19,  · This Lenovo budget notebook offers some impressive specs in a deceptively unimpressive wrapper. Keep reading to find out why we like this laptop.3/5. Lenovo is the No. 2 computer maker in the world.

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But when it comes to overall brand awareness and consumer affinity, it trails rivals. Lenovo has yet to crack Interbrand's annual Top global. EBSCOhost serves thousands of libraries with premium essays, articles and other content including Lenovo Group Limited SWOT Analysis.

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