Strengths Electronic Arts EA Games, is a global corporation which develops, markets, publishes and distributes video game software, online interactive games, and mobile games.
Would you believe that the business started by making playing cards? Through the years, the company progressed into the manufacture of toys and games and then ultimately to the manufacture and What is marketing?
Early popular products included Nintendo 64, and Game Boy which was introduced in Japan in Popular current products include Wii fit and derivatives of the DS portable video game player. Would you like a lesson on SWOT analysis? Weaknesses As you might have noticed by reading other SWOT analyses on the marketing teacher website, such a large supplier and manufacturer is largely dependent on its own supply chain.
So if suppliers are overseas then it is more difficult to manage the supply chain, and the business is exposed to currency fluctuations and the economic climates in other parts of the world. The lack of a single key component for whatever reason would be a problem for Nintendo. Margins are very tight in the gaming industry.
You might have heard rumours that the Sony PlayStation 3 is manufactured and sold at a loss. Console and games manufacturers need to make sure that it is their device that is in the home of the consumer.
Opportunities The main opportunity to games manufacturers lies in the opening of many new small and large segments.
Players are getting older and younger. For example, the average age of gamers in the United States is now over 35 years old. As already mentioned, the Nintendo Wii gives the business access to many generations of gamers, regardless of class, culture and income.
The gaming industry now churns far more cash than the movie industry, and this is set to continue. Gaming today happens online. Did you know that more than million homes will soon have access to broadband Internet? So products, which are Wi-Fi and Internet enabled are going to be popular.
Nintendo is in this space, and has a competitively positioned offering. Threats Who knows where the entertainment industry will go next? If there can be a migration from TV and movies to online gaming, there could also be a new and emerging technology in the future.
So consumer choices in the future might change. Nothing is ever certain in business. The cell phone market saw that consumers wanted new products every year.
Now some consumers change their mobile phone at very regular intervals. This would be an example of very sharp and short customer life-cycles. The same will be the case for the gaming industry, with consumers changing their preferences and games changing in popularity, more and more quickly.
As soon as one product is in the marketits replacement is off the drawing board being prepared for the shops. As with all of the global businesses discussed on this website, Nintendo will be exposed to changes in currency values and the global economic climate at that time.
Sony and Microsoft have their own particular competitive advantages which Nintendo will need to offset. These three key players will fight it out over the next few years, although there may be new entrants from China or India as their economies become more consumerist. Strengths One of the businesses main strengths is the fact that it is truly global has a geographical presence in most corners of the world.
Manufacturing is still primarily undertaking in Japan, although distribution networks exist worldwide. A global business means that the company is not over-reliant on specific markets and therefore its business risk is reduced.
The Nintendo brand and logo is adopted worldwide as a major electronic gaming brand. They have worked themselves into new and interesting segments. For example, the Nintendo DS is ideal for travel as well as a handy device to keep children entertained.
The Wii is a family entertainment device and also has niches for keep fit and sports. Ultimately, the devices have become well-known household names.
About regardbouddhiste.com regardbouddhiste.com is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6, stocks, ETFs, mutual funds, currencies, and commodities. Abstract. The notion of paying college football players has been an ongoing debate since the early ’s. With current television revenue resulting from NCAA football bowl games and March Madness in basketball, there is now a clamoring for compensating both football and basketball players beyond that of an athletic scholarship. SWOT of Nintendo WII Essay Sample. Nintendo can trace it roots back to The original company based in Kyoto Japan produced handmade hanafuda cards for .
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.Fukuoka | Japan Fukuoka | Japan. SWOT of Nintendo WII Essay Sample. Nintendo can trace it roots back to The original company based in Kyoto Japan produced handmade hanafuda cards for .
Would you like a lesson on SWOT analysis?. Strengths. Electronic Arts (EA) Games, is a global corporation which develops, markets, publishes and distributes video game software, online interactive games, and mobile games.
SWOT Analysis of Nintendo. adam December 2, Consumer Goods No Comments. Nintendo was established in and it is a foundation of Japanese company. • Another device Wii is a full family entertainment package. Eventually, the device is now famous in the family circle.
Nintendo Presentation. Suleyman, Vlad, Mariya, Marina Nintendo is solely a "toy company" SWOT Analysis Weaknesses Smaller game selection than competitors and less qualitative games Nintendo’s Wii is the market leader in sales of seventh-generation video game consoles The Nintendo brand and logo is adopted worldwide as a major electronic gaming brand.
Just think how far the business has progressed from the Nintendo 64 to the GameCube to the Nintendo DS and finally to the Wii.